GO LOCAL Thunder Bay Country Market

Handmade Ethical Clothing

Many designers will attest to the fact that the clothing one wears is a form of selfexpression. Everyone has their own unique sense of style and idea of what they feel comfortable in, but with the rise of online shopping and chain stores mass-producing clothing that fit the latest trends, it is easy to feel that individuality has diminished. That is why independent, locally owned businesses like Elfarrow Apparel are so important. Elfarrow Apparel was established by Thunder Bay native Kyley Blomquist, who founded and works closely with a fair wage, ethical factory in Kathmandu, Nepal, where every article of clothing is hand-dyed, silk screened, and sewn by talented artisans.

“My sister-in-law Kyley actually started Elfarrow out of her house,” says Seija Heiskanen, curator of the market store. “She would design and sew all of the clothing herself. Then we moved to the market, where we were actually one of the first stores here. We are one of the pillar foundational vendors upstairs.”

Elfarrow Apparel offers clothing that is made with great attention to detail and quality materials, with many different styles to choose from. Those shopping at their store can also have peace of mind knowing that the clothing they are buying is ethically made.

“It is really important to me to keep Elfarrow here in town and especially at the market. This is where it started,” says Heiskanen. “It is so amazing to be able to interact with so many people and help them find what looks great on them. I feel like that is an experience that has been lost with online shopping and large manufacturers.”

Along with high quality clothing, the Elfarrow market store also offers high quality customer service. “I am so lucky to be a part of the Elfarrow team,” Heiskanen says. “I am surrounded by such talented artisans. I like to call myself a ‘careator’ of quality local goods from the amazing artists and fashion designers found in Thunder Bay. I truly love bridging the gap between customers and artists.”

Elfarrow offers a wide range of products, including handmade jewelry, dresses, scarves, outerwear, and so much more. For those who are unable to visit the market store, Elfarrow also has an online store to ensure that all customers are able to shop and find their own style. “Elfarrow [at the] market is here to stay. We have been here for many years and our customers know where to find us,” says Heiskanen. “You can touch the garments, try them on, and see what looks good on you. The clothing truly is incredible. You can’t find anything like it anywhere else.”

For more information, visit Elfarrow Apparel upstairs at the Thunder Bay Country Market, or visit elfarrow.com.

“It is really important to me to keep Elfarrow here in town and especially at the market.”